Can we stop trying to make Hamilton/Pence happen?

Mike Pence and Hamilton is happening. The social-media-verse vomited and it’s everywhere.  

In a time where every move and meeting is scrutinized and speculated to death by the media – reporters staked out in Trump Tower, anyone? – the Hamilton/Pence incident provided some much needed comedic relief this morning. By far my favorite is:

93% of Americans aren't happy about the Hamilton/Pence booing, mainly because no one shouted "BOO, YOU WHORE!".

— Stats America (@StatsAmerica_) November 19, 2016

It’s also spawned some great hashtags. #NameAPenceMusical will please theater fans (Karen, looking at you) and #boycottHamilton (how do you boycott something that is impossible to get?).

Rob Ford, a professor of Political Science at Manchester University, England, pointed out that Pence/Hamilton is a giant media distraction from the Trump University settlement. Telegraph reporter Asa Bennett also chimed in:

A look at the last 4 hours on Google shows how fast Trump forced his Hamilton spat to the top of the agenda instead of Trump U @robfordmancs pic.twitter.com/0nqZqICvgt

— Asa Bennett (@asabenn) November 19, 2016

Intended to obfuscate Trump’s  breaking his “principle,” it's also a perfect example of the media's inclination to run after the shiniest object in the room. 

If you're a journalist writing abt Trump "Hamilton" tweets in stead of Trump hard rt appts then you've learned nothing from last 18 mths

— (((Rob Ford))) (@robfordmancs) November 19, 2016

For all of the media introspection, gut checks and letters about the importance of investigative work, I don't see the dominant forces driving journalism changing. It's still about advertising dollars (I feel like a broken record here), and people like to read about the latest Tweet storm rather than lengthy investigations into gritty topics. In real life the answer is never "yes" or "no" and always "its complicated." No one likes to read about that. Trump's history in the media and on reality TV make him adept at packaging these meme-stories and handing them over to journalists working on tight deadlines. Trump's tweets are gold for journalists, and a distraction to more important questions about the people he is choosing to run the country. He knows this and he lives this (have I convinced you that he's a media genius yet?). Any tweet creates a flurry of stories and speculation about what he will do next.

President Barack Obama did not manage his own Twitter account. Will Trump relinquish control to his treasured @realDonaldTrump account? I doubt it because he knows its power and influence.